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7 Must-Know Marketing Principles MORE

Planning Definitions MORE

7 Steps to successful Objective-Setting MORE

Strategic Planning Flow Chart MORE

Values-based Planning at a Glance MORE

 

 Strategic Planning
Defined and Differentiated

 

Purpose

Time Horizon

Distribution

Hallmarks

Strategic Planning

To bring the entire community together working toward the same future vision of success in the context of its core values

A Strategic Plan is a framework for strategic thinking that helps a school stay competitive, live into its core values, ward off threats and take advantage of opportunities.

3-5 years

As wide as possible
  • Mission
  • Vision
  • Core Values Statements
  • Overarching Goals
  • Strategies
  • Initiatives
  • Evaluation System

Organic in areas of strategy and initiatives; static for the duration of the plan in areas of mission, vision, values and goals.

Process hallmarks are:

inclusivity, accountability, shared responsibility, evaluation and institutionalization.

Marketing Planning

 

 

 

To serve as a management tool to create a system that will help the school analyze, plan and deliver products and services that meet the needs of its various target markets; lead with its strengths; and create an identity that differentiates it from competitors

Marketing planning is a framework for a way of thinking that focuses on creating desired exchanges with target audiences order to obtain for the school its desired outcomes.

3 months – 1 year

Limited to Project Team
  • Situation Analysis
  • Target Market

Segmentation with

exchanges identified
  • Strategy, including (service/product, price, place, promotion, position)
  • Goals
  • SMART Objectives
  • Tactics
  • Budget

Organic, flexible, short planning horizons; in schools, marketing plans are best implemented "by the project" and managed by project teams

Operational Plan

 

 

 

 

To operationalize the vision and mission of the school through specific work plans that lead to shared responsibility and accountability and fulfillment of specific planning goals.

Operational plans are the teeth of strategic plans.

One year

Limited to Project Team
  • SMART Objectives
  • Assigned responsibilities
  • Outcome Measurements

 

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