Reading List
Explore. Enlighten. Empower.
Our
Pick of the Month
& &
& The
Eagle and the Monk: Seven Principles of Successful Change
By William A. Jenkins and Richard W. Oliver, 1997.
A book about ways to change our understanding and
acceptance of change; easy to read fable format points the
way to successful change.
&
The Leadership
Challenge: How to Keep Getting Extraordinary Things Done
in Organizations
(The Jossey-Bass Management Series)
By James
M. Kouzes, Barry
Z. Posner, Tom
Peters
&
Management
Challenges for the 21st Century
By Peter S.
Drucker
Management guru analyzes new cataclysmic organizational
challenges
&
The Lexus and the
Olive Tree
By Thomas L.
Friedman
From Harvard Business
School Working Knowledge
What
they’re reading at the B school
&
Quantum
Organizations: A New Paradigm for Achieving Organizational
Success and Personal Meaning
By Ralph H.
Kilmann
A new "mental model" for managers
&
The Future of
Leadership: Today’s Top Leadership Thinkers Speak to
Tomorrow’s Leaders
By Warren Bennis,
Gretchen M. Spreitzer and Thomas G. Cummings
Raising a glass to
management guru Warren Bennis
Recommended
by B school professors and business authors
& The
Leadership Engine: How Winning Companies Build Leaders at
Every Level
By Noel M. Tichy
& Differentiate
or Die: Survival in Our Era of Killer Competition
By Jack Trout and
Steve Rivkin
Find your Unique Selling Proposition and nine ways to put
it to work
&
Building Strong
Brands
By David Aaker
A classic in brand management reading circles
&
The Fifth
Discipline
By Peter Senge,
1990
Referrals: Making a Name for Yourself
Building Relationships: One Client at a Time
Niche Marketing: Positioning for Success
&
Selling the
Invisible: A Field Guide to Modern Marketing
By Harry Beckwith
&
Experiential Marketing: How to Get Customers to
Sense, Feel, Think, Act and Relate to Your Company and
Brands
By Bernd H.
Schmitt, 1999.
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