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Essential Elements of a Marketing Project Plan Proposal
  1. Elements of a Marketing Program
    2.
    1. Image
      1. Unique Selling Proposition (USP)
    2. Marketing Strategy
      1. Product Features, Benefits and Appeals
      2. Positioning
      3. Pricing
      4. Distribution channels
      5. Communications strategies
    3. Launch Strategies
      1. Launch plans
        1. Public Relations strategy and execution
        2. Advertising strategy and execution
        3. Other promotion
          1. Direct marketing
          2. Third-party marketing, managing referrals
          3. Other promotional programs
    4. Creation of Promotional Package
    5. Dissemination of Information
  2. Implementation
    3.
    1. Structure
    2. Refining the message
    3. Creating and maintaining relationships
    4. Will it work?
    5. Success metrics
    6. Goals, year one
    7. Goals, years 2-5
    8. Outcome measurements
    9. Requirements for success
  3. Proposals with Budget
  4. Appendix:
    Justification
    Underlying Assumptions
    References

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MARKETING PLANNING RESOURCES

Creating a Campus Marketing System

Growth Strategies

Marketing Risk Situations

Plan Formats

Team Approaches

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