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A Marketing Plan Format

I. Statement of the Marketing Goal

II. Marketing Objectives for the Project

A. Overall Objective

B. Primary Objectives (each is assigned and tagged with a deadline)

C. Sub-objectives for every primary objective (each is assigned and tagged with a deadline)

III. Target Market Segments

A. Identify (primary only)

B. Why selected

C. Desired exchange

IV. Marketing Strategies

A. Main strategies

1. Market Penetration

2. Market Development

3. Service/program Development

4. Diversification

B. Strategy Development by Target Group

1.Target Group A

2.Target Group B

3. Target Group C

C. Promotional Tools (list)

V. Monitoring Techniques

    1. Progress Reports
    2. Timeline
    3. Outcome Measurements

VI. Budget

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MARKETING PLANNING RESOURCES

Creating a Campus Marketing System

Growth Strategies

Marketing Risk Situations

Plan Formats

Team Approaches

Worksheets