1. What are the problems, needs and/or values that justify the project?
2. Who specifically experiences this problem or need and/or supports the value?
3. What data exists that validates your perception of the problem, need or value?
4. How will the problem, need or value change through this project?

1. What is the mission and history the institution?
2. What impact have its past programs and services had?
3. What are the institution’s member qualifications to accomplish this project?

1. What is the basic purpose of the project?
2. Who will benefit from it? Describe the geographic area and population to be served.
3. How does this project help fulfill the institution’s mission and fit into the framework of its other programs?
4. How is this project unique? Is it similar to other programs but covers a different area? Does it employ anew approach?
5. Why does this project deserve prioritization more than others competing for attention?
6. What is the marketing mix: product, price, promotion, place and position?

1. What exactly must be done in order to achieve the desired outcomes?
2. When will this project be implemented? Will it occur over a discrete time period or be an ongoing service?
3. Who will carry out project activities? What are their qualifications?

1. What immediate and long-range results are expected? Will these results help the institution and others? Change children’s lives, the educational community and the world?
2. How will the results impact your constituents or community?
3. How serious are the need and necessity for immediate action?

F. Evaluation

1. By what criteria will the success or failure of this project be measured?
2. What techniques or tools will be used to evaluate?
3. Who will do the evaluation? When and how often will they do it?
4. How will evaluation results be used? Who will see evaluations?

G. Funding

1. What is the anticipated total budget for this project? Give a complete budget breakdown.
2. Where will the funding come from?